iMediaRants

ALERT! If you’ve been to the 22squared blog you may have already read this posting. If not enjoy and as always look forward to any comments or questions you may have.

If you just heard a big thud it was most likely the sound of our very own Brandon Murphy hitting the floor. Why? Well Brandon has been trying to get me to post something (anything) to our 22squared blog for some time now and I never have… until now. So why haven’t I posted something before today when I change/update my Facebook and Twitter status (multiple times) daily? ANSWER: It takes too long (and you need a computer).

I can update my Facebook and Twitter status (even sync the two together) anywhere, anytime with either my computer or my cell. So what is Twitter? Twitter’s main function allows users via various interfaces to update people who are “following” them on what they’re doing in 140 characters or less. The great thing about technologies like micro-blogging (Twitter, Pownce) for businesses is that tools (search.twitter.com) enable you to type in your brand name like ”Publix” or ”Toyota” and see what millions are talking about. Good companies do this, but savvy companies take it one step further and act upon it. Which one are you?

Currently there are over 2.9MM active Twitter users and Barack Obama is the most followed of them all (over 122k). Here is a great link to a blog post by Guy Kawasaki on how to be a better Tweeterhttp://blog.guykawasaki.com/2008/11/looking-for-m-1.html

Enjoy!